Friday, 9 March 2012

Sustainability.

In Uni, we've been looking at the idea of sustainability within fashion, recycling, zero waste etc so ideally our creations for this project of 'Fashion Redefined' should incorporate this ideology.

And I was thinking about the reasons why we're not that bothered as a nation about sustainable fashion. Well stereotypically, clothes that come from natural resources are cream, beige, brown, green, grey, dull... BORING! Even website layouts about recylcing send you to sleep. White and green. Plain font. Bland logo's. Let's make it more interesting! Is this the problem? If I'm designing with the concept of sustainability in mind, then I want to make it COOL. Anything but beige! Oh and I should probably venture away from florals, etc. on flouncy dresses and tshirts. Too literal. Zzzzzzz...

ECO FASHION DOES NOT HAVE TO LOOK LIKE THIS!
I don't even like the thought of using this picture on my blog (no offence) but I need to get the point across!


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